We partnered closely with Sesame Workshop to develop on-air sponsorship segments, digital ads, and social content that balanced both priorities. Each execution was carefully tailored to the sponsoring brand—while maintaining the integrity, tone, and values of Sesame Street. Our role spanned creative direction and editorial oversight across formats, ensuring the work felt cohesive, thoughtful, and mission-aligned.

The result was a flexible, scalable sponsorship model supporting partners including Earth’s Best Organic, Blue Lizard Sunscreen, Progressive Insurance, and Google. These long-term, multi-year partnerships reflect continued trust from Sesame Workshop to steward storytelling on one of the world’s most respected children’s platforms.