SPONSORED CONTENT
ADVOCACY
ANIMATION
TED ACCOUNTABILITY
"Accountability" is a short-form animated film for TED Ideas Studio and Doha Debates, translating Greta Thunberg’s TED Talk into a focused, emotionally resonant visual narrative.
The project addressed the challenge of distilling a complex, urgent message about responsibility and climate action into a concise format capable of engaging a global audience across live events and digital platforms.
The work uses abstraction, metaphor, and pacing to reinforce the core idea of accountability—shifting it from an abstract principle into a shared human obligation. By preserving the integrity of Thunberg’s voice while amplifying its emotional impact through motion and design, the film strengthens message clarity without diluting urgency.
The result is a highly adaptable advocacy asset that expanded the reach and longevity of the original talk, supported global dialogue within the TED and Doha Debates ecosystem, and demonstrated our ability to translate complex ethical themes into accessible, high-impact visual storytelling.
